Large-format hardcover edition at a special bestseller price

Post-depression America was in desperate need of a defining iconography that would lift it out of the black and white doldrums, and it came in the form of Gil Elvgren's Technicolor fantasies of the American dream. His technique-which earned him a reputation as "The Norman Rockwell of cheesecake"-involved photographing models and then painting them into gorgeous hyper-reality, with longer legs, more flamboyant hair and gravity-defying busts, and in the process making them the perfect moral-boosting eye-candy for every homesick private.

"Glamour is back... Tashen offers us a look back at these calendar and advertisement goddesses of which Gil Elvgren is king." erotisme-fr.com, France